A thorough explanation of the appeal and lineup of 52TOYS! This is what's next after POPMART and LABUBU!
- 綾乃 向山
- May 30
- 6 min read
A thorough explanation of the appeal and lineup of 52TOYS! This is what's next after POPMART
Collecting minifigures not only deepens your attachment to Disney characters, but also provides a sense of excitement. In this article, we will thoroughly explain the appeal of 52TOYS and its rich lineup, and provide information to maximize the fun of collecting minifigures. We will delve deeper into the appeal of 52TOYS, which is a new option for collectors and Disney fans as a popular item following POPMART.

1. Introduction
Collecting minifigures is a great hobby that deepens your love for Disney characters. The small figures attract many people with their detailed designs and charming characters. Disney characters in particular have a large number of characters that are loved all over the world, and collecting them is a pleasure in itself. You can also broaden your collection by learning about minifigure manufacturers both in Japan and overseas. This article aims to provide readers with an in-depth introduction to the appeal of collecting minifigures and the attachment and fun of Disney characters, and to spark their interest and encourage them to start collecting.
1.1. What is the appeal of collecting minifigures?
Minifigures are palm-sized, yet feature intricate designs and realistic characters, attracting many collectors and Disney fans. Another attractive feature is that their small size means they can be displayed without taking up much space. Another point is that different characters appear in each series, so the fun of collecting them never ends. Minifigures are often priced at an affordable price, so even beginners can easily start collecting them.
In terms of its positioning, it is larger and more elaborate than gachapon, but smaller than a scale figure, allowing for large displays and easy portability, making it a truly "best of both worlds" item.
1.2. Love for Disney characters
Disney characters are loved by people of all generations, and their charm is immeasurable. The stories and personalities of each character leave a deep impression on people's hearts, attracting fans of all ages, from children to adults. By having them at hand as mini figures, you can always feel close to those beloved characters. In particular, Disney character figures reproduce famous scenes from movies and the characteristics of the characters in great detail, and are often admired for their high level of perfection. In addition, with each new character and movie, the range of collections expands and the fun of collecting increases. In this way, your attachment to Disney characters will deepen through mini figures, and they will become a wonderful element that will brighten up your daily life.

2. Background of Minifigure Collecting
Minifigures, with their small size and elaborate design, have attracted many collectors and Disney fans. Minifigures of Disney characters in particular are the centerpiece of collections for beloved fans. One of the attractions of these figures is that they are easy to collect, but as they become more scarce, their value increases.
2.1. Attractiveness for Collectors
One of the biggest attractions of minifigures for collectors is that they are compact and do not take up much space. This allows you to collect many characters even in a limited space. In addition, because they are made with fine detail, each figure has a special value. In addition, each series features different themes and characters, so the fun of collecting them never ends. Disney characters in particular have been loved by generations, and their rarity and limited editions increase their market value and stimulate collectors' desire to own them. In addition, there are many ways to obtain them, such as through capsule machines and limited sales, and the process of obtaining them itself provides a fun adventure. The combination of these elements has made minifigure collection more than just a hobby, and it has become deeply rooted as a part of an individual's lifestyle.
2.2. Appealing points for Disney fans
For Disney fans, minifigures have a special appeal. First of all, their design faithfully reproduces the charm of Disney characters, capturing the hearts of fans. The size of the minifigures offers the joy of easily carrying the world of Disney with you. In addition, there are limited editions and commemorative items in the collection, which have special value for fans.

2.3. Market dynamics and trends
The minifigure market continues to gain popularity around the world. Looking at the trends in this market, minifigures of Disney characters in particular are in very high demand. With new movies and characters appearing every year, new figures are released one after another, so collectors are always on the lookout for new items.

3. How to purchase minifigures
We will introduce various ways to purchase minifigures. Each purchase method has different advantages, such as official Disney stores, online shops, gachapon installation locations, specialty stores and hobby shops. Find the best purchase method that suits your needs and enjoy collecting minifigures.
①Amazon
②Rakuten Market
3. Mercari
We recommend Rakuten because there is a low possibility of counterfeit products and the shipping source is clear. Also, Rakuten Ichiba is the cheapest place to buy a large box of products.
Mercari is a private listing service, so items may be opened, but it has the advantage of allowing you to purchase the exact character you want.

4. The appeal of 52TOYS
52TOYS attracts many collectors with its unique character designs and high-quality products. In particular, the mini figures based on Disney characters have captivated many fans with their detailed design and craftsmanship. In addition, they can be purchased in a gachapon format, providing the fun of collecting them easily. 52TOYS products are not just collector's items, but also add joy to everyday life by adding the joy of owning them and the fun of displaying them.
4.1. Unique character design
One of the attractions of 52TOYS is its unique character designs. While this brand is based on famous characters from Disney and other brands, it adds a unique arrangement to bring out new charms. The designers faithfully reproduce the characteristics of the characters while skillfully incorporating original elements to create unprecedented designs. This allows them to appeal not only to existing fans but also to new collectors. 52TOYS products are not just figures, but also have value as art pieces, so they are highly regarded as collector's items. In addition, new products are regularly added to the product lineup, allowing you to enjoy a diverse collection. The unique designs reflect the individuality of the collector and provide the joy of ownership.
4.2. Characteristics of high quality products
52TOYS has a reputation for making high-quality products. Its distinctive feature is its attention to detail. First of all, the materials are made of durable plastic, and the products are designed to be enjoyed for a long time. They also pay particular attention to color, and specialized craftsmen paint them by hand to faithfully reproduce the original colors of the characters. This makes each product look like a work of art. Furthermore, 52TOYS products are characterized by dynamic poses and expressive designs, which give them a strong presence when displayed. In this way, 52TOYS pursues high quality, providing collectors with satisfaction and the joy of ownership. The craftsmanship and passion of the craftsmen put into each product is a major attraction of 52TOYS.
4.3. Value as a collection
52TOYS products are also highly valuable as collections. One of the reasons is that many of them are limited editions or series, making them rare. In particular, items that are only available at certain events or special collaborations are very popular among collectors. There is also the fun of collecting them as a series, and completing them gives you a sense of accomplishment. Each figure is made with exquisite detail, and goes beyond being a mere toy, having value as art. In addition, 52TOYS products also offer the fun of displaying them. While each figure has its own independent appeal, collecting them in a series allows for a unified display. In this way, 52TOYS mini figures have the appeal of increasing their value as collections, and owning them in itself becomes a lifestyle.
5. 52TOYS lineup
52TOYS is a popular manufacturer that offers minifigures in a variety of genres. Their lineup includes famous characters from around the world, including Disney characters, making them attractive to collectors. They also have many unique and creative original series. 52TOYS continues to bring new appeal to the world of minifigures with its unique designs and high-quality products. By deepening your knowledge of new product information and future prospects, you will be able to expand the scope of your collection.
5.1. Introduction of popular series
52TOYS' popular series include "Disney Friends" featuring Disney characters and the animal-themed "BEASTBOX". "BEASTBOX" in particular features a unique concept of animals transforming into robots, and is highly regarded by collectors. There are also many collaboration series with movies and anime, with many items that fans must see. These series continue to attract many fans both in Japan and overseas. 52TOYS figures are known for their exquisite craftsmanship and beautiful colors, and adding them to your collection can also be enjoyed as room decoration. Every time a new series is released, fans look forward to what surprises it will bring.
5.2. New releases and future prospects
52TOYS regularly releases new figures to meet the expectations of collectors. Information about new products is announced on the official website and social media, and advance reservations and limited edition sales information is also provided. Particular attention is being paid to elaborate designs that utilize the latest technology and series themed on popular characters. Future prospects include collaborations with even more diverse genres and characters. The company is also considering developing eco-friendly products using environmentally friendly materials, proposing ways to enjoy sustainable collections. 52TOYS will continue to innovate and challenge itself to meet the needs of its fans, and will increase its presence in the global market.
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