After Lovebu, this is the next big thing! A complete guide to the must-have designer toys of 2025.

Lovebu became a global sensation. Following in its footsteps, what designer toys will emerge in 2025? Based on the latest market data and social media trends, we thoroughly analyze the items you absolutely must pay attention to right now.

Rapidly rising in popularity! Next-generation designer toys are attracting attention.

Following Lovebu, the next hottest trend is emotionally expressive characters and unique characters that are "photogenic" for social media. While POP MART is the most prominent in overseas markets, a unique trend is emerging in the Japanese domestic market as well.

• Crybaby

  • Their teary-eyed face is their signature look. They are at the forefront of the emo genre and are supported by Generation Z, who value emotional expression.

  • Posts from SNS users are also rapidly increasing.

• DIMOO

  • Characterized by its fantastical storytelling and soft color palette, its portable mini size is also popular.

• Skull Panda

  • With its cool and avant-garde design, it's attracting a lot of attention from men and collectors alike.

• Star People & Twinkle Series

  • Using starry sky and space motifs, the brand has established a dual axis of "visual appeal" and "healing."

    
    

Reasons for its popularity and tips for purchasing it

The criteria for choosing a successor to Lovebu include "series continuity," "rarity of collaborations and limited editions," and "consistency of a worldview that is easily shared on social media." Also, keep an eye on restock information and overseas import movements. The volume of derivative goods (keychains and plush toys) being developed is an important point to predict whether it will be popular or not.

• Factors accelerating the trend: Introductions by influencers and celebrities, and the increase in AR and digitally interactive toys.

• Attention is shifting towards sustainable materials and products with a compelling story.

Summary: These are the items collectors will be eyeing in 2025!

The designer toy market is projected to grow by over 20% annually in 2025, and collectors and fans are becoming increasingly active. To stay ahead of the trends, it's essential to gather information on new and limited-edition items from POP MART. Discover your next favorite after Lovebu early, post about it on social media, and enjoy creating your own unique collection.