Is it finally making a comeback!? We'll introduce the history and appeal of Tamagotchi, as well as how to purchase it from wholesalers.
- Apr 9
- 3 min read

The history of Tamagotchi
On November 23, 1996, Bandai released the first Tamagotchi. With its innovative concept of a "digital portable pet," it became a huge social phenomenon, especially among high school girls, and sold over 40 million units worldwide within two and a half years of its release. Since then, new series such as " New Species Discovered!! Tamagotchi" and "Male Tamagotchi/Female Tamagotchi" have been released one after another, and in 2004, "Tamagotchi Plus ! Returns ," which featured infrared communication capabilities, caused another boom .
Since then, it has continued to evolve with the times, incorporating features such as color LCDs, touch panels, and communication functions, and in 2021, the wearable "Tamagotchi Smart" was also released. TOPIC: The history and appeal of Tamagotchi and how to procure it from wholesalers
The appeal of Tamagotchi
The greatest appeal of Tamagotchi is the joy of raising a living creature . You can enjoy caring for it in a way that's close to that of a real pet , such as feeding it, cleaning its litter box, and curing its illnesses.2 6 7
The characters evolve depending on how you raise them and their growth , and while there were only about 7 types in the first generation, now there are tens of thousands of combinations! The excitement of discovering your very own Tamagotchi continues.
Evolving to keep up with the times, incorporating modern technologies such as color LCDs, touch panels, app connectivity, and communication functions, while remaining true to its core principle of "nurturing," it continues to be loved by a wide range of generations . 2 10 14
The wide variety of colors and collaborative designs make them highly fashionable and collectible . They are also popular as fashion items, such as attaching them to bags with the included ball chain.

A lineup of Tamagotchi products throughout history 🥚 The history and appeal of Tamagotchi, and how we source our products from wholesalers
Year of release | Main product names | Features and points of evolution |
1996 | Original Tamagotchi | The originator of portable digital pets |
1997 | New species discovered!! Tamagotchi | The number of characters has increased significantly. |
1997 | Male and female | Gender, marriage, and child-rearing elements are introduced. |
2004 | Tamagotchi Plus is back! | You can now communicate with friends using infrared communication. |
2008 | Tamagotchi Plus Color | First to feature a color LCD screen |
2010 | Tamagotchi nano | A new, compact and simple model |
2014 | TAMAGOTCHI 4U | Equipped with NFC communication function |
2016 | Tamagotchi m!x | Added breeding (genetics) function. |
2021 | Tamagotchi Smart | Wearable type with touch panel |
July 2025 | Tamagotchi Paradise | Latest model with zoom function |
In addition, the reissued versions and the "Original Tamagotchi" series for overseas markets are also popular. Four new designs are scheduled to be released in July 2025.

Releasing in July 2025! The appeal of the new game 'Tamagotchi Paradise'
On July 12, 2025, a new Tamagotchi series, "Tamagotchi Paradise," will be released.
Main features:
Equipped with a zoom dial! You can care for your Tamagotchi in four stages: "Tama-Uchu," "Tama-Field," "Tamagotchi," and "Tama-Cyborg," allowing you to care for your Tamagotchi from the cellular level to the cosmic scale.
There are over 50,000 ways to raise a Tamagotchi! 12 species and over 50 characters evolve into diverse forms depending on the environment, how you care for them, and breeding (genetics) .
An exciting communication experience! Dock two Tamagotchis together and communicate. If they're compatible, a baby will be born; if not, what happens is a surprise!
Available in three colors: Pink Land, Blue Water, and Purple Sky. Each color has a different starting field.
New ways to play and plenty of bonuses are planned, including in-store events and early purchase bonuses such as "Tama Lab Stickers."
summary
Tamagotchi has evolved with each era, but its core essence of "the joy of raising" remains unchanged, making it a long-selling product loved by a wide range of generations, from children to adults. The new game for summer 2025, "Tamagotchi Paradise," is poised to create a new boom with its unprecedented scale and freedom!
Why not try creating your own "paradise" with the latest Tamagotchi?
Procurement methods (for businesses)
Tamagotchi is a Bandai product, so you should purchase it from a wholesaler that has a business relationship with Bandai's distributors and has a clear and well-defined system.
These are basically pre-order items, so plan carefully before ordering.
Confirmation items
● Arrival time
● Purchase Lot
● Multiplier
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