Why blind boxes are popular

The reason blind boxes are so popular is because they stimulate a sense of excitement and a desire to collect.

The "excitement" and "thrill" of opening the package appeal to the psychology of those who enjoy lotteries and trying their luck.
Winning rare items or obtaining desired items can provide a high level of satisfaction.
The sense of accomplishment from collecting the series and the desire to repeatedly purchase items in search of limited-edition designs are strong factors that drive repeat customers.
You can express your individuality through your own unique combinations and collection methods.
The playful feeling it evokes, like returning to childhood, is appealing to many generations.

What is a blind box?

Blind boxes are collectible items sold in a way that the contents are not visible.
The excitement of not knowing what you'll get stimulates consumer psychology and has become a global trend.

The exhilarating feeling of trying your luck the moment you open the package.
The rarity and sense of accomplishment associated with rare items contribute to repeat customer behavior.
The satisfaction of collecting and displaying the entire series, as well as the excitement surrounding limited-edition designs and seasonal products, are also key points.

A strategy for collectors aiming to complete the entire series.
We'll also introduce how to check out information on collaborations with popular characters and limited edition product releases.
Expand the fun of sharing and exchanging collections on social media and in communities.

Major brands are increasingly collaborating with esports and IP characters.
We are focusing on expanding into international markets and the growth of Asian markets (such as Vietnam).
Consumer participation events, limited-time sales, and seasonal items are rapidly increasing.