Explaining the appeal of 52TOYS and POPMART! The secret behind the mini figure boom

If you step into the world of mini figures, you will be immediately drawn in by their charm. "52TOYS" and "POPMART" are the two major brands that are driving this boom. In this article, we will explain in detail what mini figures are, how they differ from capsule figures, the background and current situation behind the mini figure boom, and the appeal of 52TOYS and POPMART. After reading this, you will definitely be captivated by the charm of mini figures!

1. What is a Minifigure?

Minifigures are small-sized figures, usually ranging from a few centimeters to a dozen centimeters in size. These figures are popular with collectors and fans because they precisely reproduce the details of the characters. They are also often based on a specific theme or series. They are mainly used as collections and decorations, and their appeal is that they are easy to use and do not take up much space. In addition, there are a wide variety of types and designs, so you can have fun finding your favorites.

1.1. Differences from capsule figures

Capsule figures are a type of capsule toy known as Gashapon or Gachagacha. Because they are sold in capsules, you often don't know what's inside before you buy them. Unlike mini figures, they are easy to get and relatively inexpensive. On the other hand, the quality of the materials and modeling is somewhat lower. Capsule figures are generally drawn randomly from Gachapon machines, so you need some luck to get a specific figure.

Another difference is that minifigures are mostly sold individually, while capsule figures are often sold as part of a series. This means there is the fun of collecting all the different types. However, it can be difficult to get a complete set. Still, the process of collecting is part of the fun.

カプセルフィギュアは、手軽さと手に入れる際のドキドキ感が特徴です。これに対して、ミニフィギュアはコレクションとしての価値が高く、ハイクオリティーで自分の好きなキャラクターをじっくりと楽しむことができるのです。どちらもそれぞれの魅力があり、目的に応じて選ぶ楽しみがあります。

2. Background and current status of the mini figure boom

The minifigure boom is spreading rapidly due to various factors. A major factor is the increase in minifigures of popular characters from anime and games. This has led to many people, regardless of age or gender, enjoying minifigures. Other factors supporting the boom are the affordable price and the enjoyment of collecting them.

2.1. The beginning of the minifigure boom

The minifigure boom began in the 1990s. At the time, figurines of certain anime characters became popular. Then, in the 2000s, the development of digital technology made it easier to produce detailed minifigures. Furthermore, information about minifigures was shared via the Internet, spreading the appeal of the figures.

In this trend, the most notable was a vending machine called "gacha gacha." Gacha gacha became popular as a way to easily obtain mini figures. The development of social media also helped to accelerate the boom. Collectors could share photos of their collections and connect with people who shared the same hobby.

2.2. Differences between domestic and overseas trends

There are clear differences between minifigure trends in Japan and overseas. In Japan, anime and game characters are the main focus, while superheroes and movie characters are the mainstream overseas. This difference reflects the differences in culture and entertainment in each country. Also, in Japan, the culture of "capsule toys" is deeply rooted, and there are many products that can be purchased easily.

On the other hand, overseas, there are more diverse ways to sell figurines, with large sets and limited editions being popular. The price range is also different, with many relatively inexpensive figurines in Japan, while overseas there are many expensive collector's items. In this way, the differences in trends between Japan and overseas are shaped by consumer needs and market characteristics.

2.3. The rapid growth of collector culture

Minifigure collector culture has grown rapidly, especially in the past few years. The development of social media has had a major impact on this. Collectors can now easily share their collections and interact with others who share the same hobby. Exhibitions and events are also helping to grow the collector culture.

Furthermore, the spread of online shopping is also supporting the growth of the collector culture. Through online shops, you can easily get rare figures from Japan and abroad. This gives collectors more options. These factors combined will continue to expand the mini figure collector culture.

3. What are 52TOYS and POPMART?

52TOYS and POPMART are two different character toy brands. 52TOYS mainly develops products with themes of transformation and storage, and is characterized by its diverse designs and high level of perfection. On the other hand, POPMART provides figures that emphasize artist collaborations, and its unique designs and limited edition products are popular with collectors. Although the two brands are captivating the toy market with different approaches, they are both attracting attention for their unique worldviews.

3.1. Basic information and history of 52TOYS

52TOYS is a Chinese toy manufacturer founded in 2015. Their main product is the "MEGABOX" series, which has the theme of transformation and storage. Therefore, creativity and ingenuity are required in the way of playing. Since its establishment, 52TOYS has attracted attention for its products that incorporate unique ideas. It is becoming popular not only in China but also in the toy market overseas. In 2020, they signed several new character license agreements with the aim of further global expansion. They are particularly focusing on entering the Japanese and American markets, and have gained many fans.

3.2. POPMART's brand story

POPMART is a Chinese toy manufacturer founded in 2008. It started out as a general goods store and gradually expanded into the figure market. Their strength is collaborating with many famous artists to create figures with unique designs. POPMART quickly gained popularity with its unique designs and high-quality products. The "Molly" series in particular is loved by collectors around the world for its unique expressions and beautiful shapes. They also regularly hold limited edition products and events to deepen interactions with fans. In this way, POPMART has established its position by continuing to pursue newness and originality.

3.3. How do the two compare?

52TOYS and POPMART each have different strengths and characteristics. 52TOYS focuses on products with themes of transformation and storage, and requires ingenuity and creativity in how to play with them. On the other hand, POPMART focuses on artist collaborations and offers highly designed figurines. However, what both have in common is the uniqueness and high quality of the products they provide. This has earned them the support of many fans. Also, while 52TOYS emphasizes multifunctionality, POPMART emphasizes aesthetic beauty. In this way, both brands are captivating the toy market with their different approaches.

4. 52TOYS Product Introduction

52TOYS is a popular brand known for offering unique and attractive figures. The wide range of products and distinctive designs have attracted many fans. They are especially valuable as collector's items, and their elaborate craftsmanship is worth a look. The brand's greatest feature is that they offer products that focus on specific characters and series and are made with great attention to detail. 52TOYS figures are full of charm that you won't be able to put them down once you get your hands on them, due to their detail and high quality.

4.1. Notable characters and series

52TOYS offers a wide variety of characters and series. Among them, the two that are attracting the most attention are "BEASTBOX" and "MEGABOX". "BEASTBOX" is a series in which animals transform into robots, and is characterized by its transformation gimmick and design. It is popular with a wide range of people, from children to adults. On the other hand, "MEGABOX" is themed around robots and machines, and also incorporates transformation, making it a series that fans cannot miss. Each character is inspired by movies, games, and anime, and the wide variety is also a major factor that attracts fans. New series will continue to appear, making it even more exciting to keep an eye on.

4.2. Introduction of distinctive designer figures

One of the features of 52TOYS is the designer figures that are full of personality. These figures are created by talented designers. For example, the popular "NUTCRACKER series" is a product that stands out with its mechanical design. The designer's unique perspective and creativity are reflected in the figures, and their beauty and uniqueness are noteworthy points. Also worth noting is the "DR.WU series". This series features figures themed on scientists and inventors, and is attractive for its intricate details. Many of the designer figures are produced in limited quantities, making each one a valuable item for collectors.

4.3. New product lineup and sales plan

52TOYS regularly releases new products to keep the market fresh. New products scheduled to be released in the future include the "STEELBOX" and "MECHAGUARDIAN" series. "STEELBOX" is characterized by a hard metallic feel and is packed with gimmicks. Meanwhile, "MECHAGUARDIAN" is a series themed on defense devices and security, incorporating a new concept never seen before. In addition, the company plans to utilize both online and offline sales for the new products. This will allow fans across the country to easily get their hands on new products. We are excited about the future developments of 52TOYS.

5. POPMART Product Introduction

POPMART is a figurine manufacturer known for its unique designs and high quality. Their products have attracted many fans with their cute characters and unique designs. Their highly detailed figurines are especially popular with collectors and art lovers. POPMART products are highly rated in stores and online shops for their high level of perfection and beautiful designs. Come experience their charm for yourself.

5.1. Popular series and characters

Popular series from POPMART include the "Molly" and "Pudi" series. These characters are characterized by their unique expressions and designs, and have captured the hearts of many fans. In addition, limited edition and collaboration products are also available, and some characters are particularly popular. Not only the characters, but also the world view of the entire series is one of the attractions.

For example, the "Molly" series is not only cute, but also contains elements of fantasy. This is why it is loved by people of all ages. The "Pudi" series is also attracting attention for its unique design and story. POPMART's characters make you feel happy just by looking at them.

5.2. Collaborative figures with designers

POPMART collaborates with talented designers from around the world to create unique figurines. These collaborative figurines are highly valued as works of art that go beyond the scope of ordinary products.

Collaborative figures strongly reflect the individuality of the designer, and each one has a different atmosphere. For example, a collaborative work with a certain famous designer is simple, yet conveys a deep message.

In addition to the high quality of the design, the texture and color balance of the figures are also carefully considered, which will further increase the value of your collection.

5.3. Reasons for high ratings and user opinions

There are several reasons why POPMART is highly regarded, one of which is the high quality of its products. There is no compromise on the detail or coloring of the figures, and they are extremely well-made.

Many users comment that "All of Pop Mart's figurines are so cute that just looking at them makes me feel relaxed." They also comment that "the texture is nice and the touch is satisfying."

Another appealing point is that new products are released regularly, so you can continue collecting them without getting bored. This has led to many fans enjoying Pop Mart's products.

6. Minifigure sales strategy

It is important for minifigure sales strategies to accurately grasp customer needs. Conduct market research and analyze popular characters and trends. Increase customer convenience by expanding sales both online and offline and providing various purchasing channels. Limited edition and collaboration products are also likely to attract attention. A strategy is needed to keep fans from getting bored by conducting effective marketing and releasing new products regularly.

6.1. Sales methods in the domestic market

Selling mini figures in the domestic market requires a sales method that is suited to the characteristics of the region. First, in urban areas, selling at pop-up shops and events is effective. This allows you to appeal directly to customers. In rural areas, online sales and wholesale to general stores are effective. Since there are few figure specialty stores in rural areas, it is possible to reach a wide range of people.

Next, it is essential to utilize online stores. It is important to disseminate information about new products on social media and official websites and to hold pre-orders and lottery sales. This will increase the rarity value of the product and keep customers interested. It is also important to encourage reviews and user posts and form a community.

Finally, TV advertising and promotion by influencers are also effective. Having a famous influencer introduce the minifigures will instantly raise their profile. Tie-ups with anime and games are also key to success. It is necessary to utilize these methods to expand sales of minifigures in the domestic market.

7. The Appeal and Trends of Minifigure Collectors

There are many attractions to becoming a minifigure collector. First of all, the palm-sized figures are packed with fine details, and the beauty of their craftsmanship is captivating. There is also great joy in seeing your collection grow. In addition, there is a sense of accomplishment when you get a limited edition item with a limited serial number. Collectors are drawn to these attractions and become more and more absorbed in the world of minifigures.

7.1. What do collectors look for?

Minifigure collectors look for a wide variety of elements. First of all, the beauty of the design and details is important. The facial expressions, costume details, and color usage of the figure are required to be made in detail. Secondly, the reliability of the manufacturer and brand is also important. High-quality and durable figures are loved by collectors for a long time. In addition, limited editions and items with serial numbers have a special appeal. Other important factors are the trends of the time and figures of popular characters. In this way, collectors search for their ideal figure from various perspectives.

7.2. Collector interaction and community

Minifigure collectors actively interact with each other both online and offline. Social media and dedicated message boards provide a place to exchange the latest information and share their thoughts on figures. Additionally, offline, figure exhibitions and events are held, where collectors can meet and deepen their relationships with each other. Swap meetings and auctions are also held, increasing the opportunities to obtain rare items that have not yet been obtained. In this way, interactions between collectors not only deepen the depth of their hobby, but also provide a valuable place to obtain new information and items.

7.3. Future Trend Predictions

The world of minifigures is expected to continue to evolve. First, technological advances will lead to the creation of even more detailed and elaborate figures. In addition, the introduction of the latest technologies such as 3D printers into the production process will expand the range of customization. Secondly, digital certificates using blockchain technology may emerge, providing stronger proof of ownership and anti-counterfeiting measures. In addition, online exhibitions of collections and new ways of viewing using virtual reality will become more common. In this way, the future of minifigures is opening up in various directions.

8. Tips for purchasing mini figures

There are a few points to keep in mind when purchasing minifigures efficiently. First, the timing of purchase is important. Popular products are easy to get right after release, but they become harder to get when stocks run low. Second, the selection of a supplier is also important. Purchasing from a reliable supplier is essential to ensure quality assurance and regular supply. Let's take a closer look at the specific methods and how to choose.

8.1. Efficient purchasing methods

We will explain how to purchase mini figures efficiently. First of all, purchasing online is convenient. By using the official websites of each manufacturer and major online shopping sites, you can easily compare product lineups and prices. Also, by regularly checking new product information, it becomes easier to understand trends.

Another effective way is to participate in exhibitions and events. These places bring together the latest products and limited items, increasing the chances of purchasing large quantities at once. In addition, by interacting directly with industry insiders, you can often receive special offers and trading conditions.

And it is also important to order samples. By actually holding the product in your hands, you can check the quality and detailed design. Also, checking samples in advance makes it easier to gain the trust of customers. Combine these methods to achieve optimal purchasing.

8.2. How to choose a supplier and points to note

When choosing a supplier of minifigures, reliability is an important point. First of all, it is important to check the past trading record and reputation. Suppliers with a long track record tend to have high quality and stable supply.

Next, it is important to carefully check the terms of the contract. By clarifying delivery dates, payment terms, return policies, etc., you can prevent any trouble. Also, don't forget to compare purchase prices. In particular, since there may be price differences even for the same product, it is important to compare and consider multiple vendors.

And when purchasing from overseas, you need to consider shipping costs and customs duties. This will allow you to grasp the overall cost. In addition, there are communication risks that arise from language and cultural differences, so it is advisable to secure a reliable interpreter or local partner. Keep these points in mind and choose a reliable supplier.