What is POPMART LABUBU? We will explain in detail the appeal of the popular figures! We will also introduce how to purchase and procure them.
- 綾乃 向山
- May 30
- 6 min read
1. What is LABUBU? Basic information
LABUBU is a character series that has gained popularity all over the world. Its cute designs and unique stories are loved by people of all ages. Each LABUBU character has a different personality, and teaches various lessons through stories of friendship and adventure. The series has been developed in a wide range of media, including related goods. The stuffed toys and figures in particular are highly popular as collector's items both in Japan and overseas.
1.1. LABUBU character introduction
Labubu
Characteristics : A monster with rabbit ears, big eyes and a unique expression. It has a curious and mischievous personality. It started out as a picture book, was made into a figurine and is gaining popularity around the world.
Appearance : Cute bunny ears, a bright smile and unique poses are characteristic. Many of the designs are pop and colorful, with each series having a different theme.
Tycoco
Characteristic : A skull-shaped character who is often drawn together with Labubu. He sometimes shows a cynical side in his interactions with Labubu.
Appearance : The skull design stands out, and the simple monochrome color scheme is a distinctive feature.
Zimomo
Characteristics : A character with a dinosaur tail, and one of the members of "The Monsters " .
Appearance : Its pink body and dinosaur-like tail are striking.
Spooky
Characteristics : A character with a head like a white drawstring bag. Humorous and mysterious.
Appearance : Simple yet unique design .
2. The secret behind the popularity of LABUBU figures
LABUBU figures attract many fans with their unique designs and attention to detail. There are also many limited editions and collaboration items, which appeal to collectors. Another reason for their popularity is that fans can actively share photos and collections of figures on social media, and interact with each other.
2.1. The joy of collecting
These 5 items from the series are currently available for purchase and are relatively easy to obtain!
1. POPMART THE MONSTERS Coca-Cola Series
2. POPMART THE MONSTERS Almost Hidden Series
3. POPMART THE MONSTERS Playing Games Series Scene Set
4. POPMART THE MONSTERS Lazy Yoga Series
5. POPMART THE MONSTERS x Hiroshi Yokoyama Ma.K. Series
3. How LABUBU became popular
LABUBU is a character that has gained popularity both in Japan and overseas. Its breakthrough can be attributed to a combination of several factors. Firstly, its unique and cute design has attracted many fans. Secondly, the creator's clever marketing strategy has also played a part. Finally, the spread of social media has led to more people becoming aware of it, which is another major factor.
3.1. Causes of the break
LABUBU's popularity in Thailand started when BLACKPINK's Lisa introduced it on her own social media. This led to its popularity, which was originally limited to collectors, spreading to the general public, and it became a social phenomenon to the point where products disappeared from store shelves .
3.2. Why did the figure attract attention?
There are several reasons why LABUBU figures attracted attention. Firstly, their cute designs and meticulous craftsmanship down to the last detail captured the hearts of collectors and art fans. Also, the figures were made with great care in terms of materials and colours, resulting in a visually appealing finish. Furthermore, the figures were often released in limited quantities, which gave them an extra premium feel that attracted even more attention. Finally, when buyers posted photos of the figures on social media, they spread to an even larger audience. The combination of these many factors caused LABUBU figures to become the focus of attention.
3.3. The influence of social media
Social media had a huge impact on LABUBU's breakthrough. Firstly, creators used their own accounts to post the latest information and announce events, which was a great success. This brought them closer to their fans and made them feel more familiar with the brand. Users also shared photos of LABUBU goods and figurines on their own accounts, spreading the word about the brand's appeal. Many users, especially on Instagram and Twitter, made related posts using hashtags. This created buzz among followers, and the brand quickly became popular. Furthermore, influencers and celebrities featured LABUBU, further garnering interest from the general public. It can be said that this use of social media helped LABUBU to break through.
4. How to get the popular LABUBU figure
LABUBU figures are loved by many collectors for their cute designs and wide variety of variations. There are several ways to get your hands on these figures, so we will introduce how to buy them domestically, online, and as limited editions. Why not use these methods to get your hands on the LABUBU figure you've always wanted?
4.1. Shops where you can purchase the product domestically
Tokyo
Harajuku main store: 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001
Ikebukuro PARCO store: 6F Ikebukuro PARCO Main Building, 1-28-2 Minamiikebukuro, Toshima-ku, Tokyo 171-8557
Shibuya Magnet by 109 store: 1-23-10 Jinnan, Shibuya-ku, Tokyo 150-0041 MAGNET by SHIBUYA109 1F
Shibuya PARCO store: 5F Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-0042
Shinjuku Alta store: Shinjuku Alta B2F, 3-24-3 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Odaiba DiverCity Store: 2F DiverCity Tokyo Plaza, 1-1-10 Aomi, Koto-ku, Tokyo 135-0064
Osaka
Shinsaibashi PARCO store: 6F Shinsaibashi PARCO, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka, 542-0085
Umeda Daimaru Store: 5F Daimaru Umeda Store, 3-1-1 Umeda, Kita-ku, Osaka City, Osaka Prefecture, 530-8202
Tennoji MIO Store: 6F MIO Main Building, 10-39 Hidaincho, Tennoji-ku, Osaka City, Osaka Prefecture, 543-0055
others
Nagoya PARCO store
POPMART products are also sold at Loft, Village Vanguard, Don Quijote, and other convenience stores nationwide. There are also vending machines in Tokyo's downtown areas such as Akihabara, Shibuya, and Shinjuku.
4.2. How to purchase online
You can easily purchase LABUBU figures online.
・Amazon...The largest variety of boxes and individual items are available.
・Rakuten Market: Often cheaper than Amazon
・Mercari...You can get limited items, but it's a privately owned store so you need to be careful of potential problems.
4.3. How to obtain limited items
There are several ways to get limited edition LABUBU figures. The first is to participate in events and festivals organized by manufacturers and brands. At these events, limited edition items are sometimes sold specially, giving you the chance to purchase items that are only available locally.
Limited items may also be available for pre-order online. It is important to check the information in advance on the official website or affiliated online shops and be prepared for the start of pre-orders. Pre-orders are very popular and often sell out quickly, so you will need to act quickly.
6. How to purchase LABUBU figures
6.1. Domestic Wholesalers
Another effective method is to purchase LABUBU figures from a domestic wholesaler. Generally, contracts are made with major wholesalers that handle figures. However, you need to choose your supplier carefully. It is important to check their past trading history and reputation to see if they can provide high-quality products at a fair price. Furthermore, building a long-term relationship with a reliable supplier will enable you to purchase in a stable manner.
Here is a site where you can purchase without signing a contract (please note that all products are sold in boxes)
6.2. Efficient purchasing methods
In order to procure LABUBU figures efficiently, it is necessary to plan ahead. First, it is important to set up a smooth communication system with manufacturers and wholesalers. It is important to understand the process from order to delivery and manage the schedule in detail to avoid unnecessary delays and problems. Inventory management is also important. Excess inventory increases costs, so it is advisable to forecast demand and order the appropriate quantity.
7. Relationship between POPMART and LABUBU
7.1. What is POPMART?
POPMART is a pop culture brand based in China. Its main focus is creating unique designer toys. Since its inception, it has been gaining support from young people and art lovers.
The secret to POPMART's success lies in its unique characters and mystery box sales method, which allows customers to enjoy a new surprise with every purchase.
Its unique style and business strategy continue to attract many fans, and its influence continues to grow even in an ever-expanding market.
7.2. LABUBU products sold by POPMART
LABUBU products sold by POPMART are attractive because of their diverse designs and color variations. LABUBU has captured the hearts of fans with its cute appearance and mysteriously charming character.
These products range from figurines to stationery and accessories, with limited edition and collaboration products being especially popular.
LABUBU products are made with a focus on detail and quality, doubling the fun of collecting them and making them a never-ending source of fascination for fans.
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